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Know your enemy...
Disallow wiggle room fr...
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He may be your friend’s brother-in-law, but yes, he is your enemy. (in business...
Let me tell you about a little neighborhood restaurant I used to visit regularly…...
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Kicking ass and forgetting...
I have a friend who’s major life pilosphy is anchored to consistancy. He will begin doing something and do it until its complete, or he will keep doing it as long as it yields expected results. I have had the privilege to observe his behavior for more than a decade. As an example, he wears a button every day. We all wear buttons… but this button he wears is usually a snippy little quip...
Know your enemy...
He may be your friend’s brother-in-law, but yes, he is your enemy. (in business terms anyway) You can hardly discuss gathering information about your competition without involving the master of the art, Sun Tzu.
Follow his lead and you will end up with all the important stuff about your competitor:
How he thinks
What his strengths are
What his weaknesses are
Where he is vulnerable
Where he can...
The meat of your business...
“Damn it Man! FOCUS!” For years I wish I could have said those words to clients when they started telling me about all the things they wanted their small business website to do, say and be.
To use a website to enhase, complement, or otherwise grow a small business, you’ve got to figure out what is the Core of your small Business. A lack in this area will lead you down the road to...
Your business objectives...
I have been on the receiving end of many conversations where the reason given for being in business is [INSERT ANYTHING BUT SALES].
If you love what you do, that’s great, if you don’t, well… that’s too bad. Change.
In case you missed it, The real reason you are in business is sales. Without sales, your business will not last long. If you agree, we can move along.
So the driving...
Disallow wiggle room from ...
Let me tell you about a little neighborhood restaurant I used to visit regularly… I have a friend who I meet for breakfast every Saturday morning. There is a restaurant that we used to frequent. The food was mediocre at best, and the prices were not great… The only real thing this place had going for it was its location.. It was located exactly between me and my buddy, and I could ride...
It’s all about the s...
Your small business may be a labor of love, but its got to turn a profit to survive. That requires creating meaningful connections with your customers. No other medium is better suited to forging valuable connections with your customers than your small business website.
Whether you”re selling your services as a local fishing guide, peddling square watermelons on the street corner, opening a new...
